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Aqua Teen Hunger Force Markets the Fuck Out of This Thing

April 4, 2007

Aqua Teen Hunger Force Colon Movie Film is likely going to be a rambling, cheap looking, sporadically funny movie, much like the show. The normal episodes are 12 minutes long, and they have trouble sustaining that sometimes so a full length movie? Eh… BUT they’ve done some great marketing for it, and I love a few of the creative ways they’ve decided to put themselves out there.

First and foremost, there’s the LCD displays they used to tag numerous locations in various cities, most famously Boston where they caused a big stir. Basically, a few panicky people (in positions of authority) thought that these things were bombs. It’s LCD guys, not IED. They got themselves in some trouble, but the attention was great. In terms of their target demo, I think this was seen as a victory, and not a blunder. Plus, it alerted a bunch of people outside their audience to their presence, which in this case is admitedly a mixed bag. If ya missed it the first time around, here’s a story on it:

http://www.cnn.com/2007/US/01/31/boston.bombscare/

Lately, they punked everyone again by announcing that they were going to screen the entire movie on Adult Swim this past Sunday. And what was the date last sunday, you ask? The first of April, fool. Obviously, they didn’t play the movie. Well, they did, but not really. See below…

http://www.associatedcontent.com/article/200053/aqua_teen_hunger_force_colon_movie.html

Their site is pretty good too – http://www.kingcolon.com. They followed Snakes On A Plane’s lead, which let you personalize a voice message from Samuel L. Jackson to send to your friends. They up the ante by providing three different characters, though, and a number of messages. Also check out “the worst game ever”, which really is the worst game ever. There’s more to do and see on the site, and if you need a good laugh and a bit of nostalgia, check out their low bandwidth site option –
http://www.adultswim.com/shows/athf/movie/indexLb.html

Good shit. Everything ties really nicely into the show’s sensibility too, which can best be described as the love child of Kevin Smith, Ted Nugent, Stan Lee, Douglas McAdams and both Cheech AND Chong. Oh, and they were all huffing paint thinner during inception and throughout the entire pregnancy. Check it out, if you haven’t seen it, just know that it’s hit and miss.

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